INTRODUCTION
According to Investopedia (2015) entrepreneur is an
individual who, rather than working as an employee, runs a small business and
assumes all the risk and reward of a given business venture, idea, or good or
service offered for sale. The entrepreneur is commonly seen as a business
leader and innovator of new ideas and business processes. Entrepreneurs play a key role in any economy. These
are the people who have the skills and initiative necessary to take good new
ideas to market and make the right decisions to make the idea profitable. The
reward for the risks taken is the potential economic profits the entrepreneur
could earn.
In
addition, entrepreneurs by definition make a difference. Their way of thinking
is to confront received wisdom and find new ways of doing things. They do not
take ‘no’ for an answer from themselves or from others. They see old problems
in new ways and in turn re-imagine, innovate and disrupt (Alice Barnard, 2014).
However, there is no such thing as a standard entrepreneur road-map to
entrepreneurial success. Every entrepreneur is unique and every entrepreneur’s
journey is different. Furthermore, entrepreneurs come from a variety of
backgrounds. Some products of people, others more finance focused and it can be
salespeople, programmers, or just people with a vision. However, the one thing
that all great entrepreneurs have in common is a desire to change things for
the better. They are innovators and because of this they have a huge impact on
the world we live. Simon Burton founder of the Great British Entrepreneur
Awards, said that entrepreneurs are the engine room of the economy and forge
innovation, disrupt tired markets, and foster positive change.
Next,
according to BussinessDictionary (2015) entrepreneurship is the capacity and
willingness to develop, organize and manage a business venture along with any
of its risks in order to make a profit. The most obvious example of
entrepreneurship is the starting of new businesses. In economics,
entrepreneurship combined with land, labour, natural resources and capital can
produce profit. Entrepreneurial spirit is characterized by innovation and
risk-taking, and is an essential part of a nation’s ability to succeed in an
ever changing and increasingly competitive global marketplace.
In this
case, Qualities or Personal Entrepreneurial Characteristics (PEC) of successful
entrepreneurs refer to desired traits, which enable the entrepreneurs to do
what is expected of them and succeed in business. It is the combination of
these characteristics that is required to enable any one to perform effectively
as an entrepreneur. In addition, the characteristics of entrepreneurs being
numerous, a successful entrepreneur possesses a combination of traits that show
both innovation and leadership qualities (Himansu S. M., 2013).
OBJECTIVE
The objective of this assignment are:
1. To
find out the main traits that successful entrepreneur should have.
2. To
study the characteristic about entrepreneur based on the traits
3. To
identify the traits that entrepreneurs has demonstrates in their business.
METHODOLOGY
There are several methods that we use for this assignment such as:
1. The
Internet
- Internet is one of the resource that we use to find the information for our
assignment. For example Google, Yahoo, Wikipedia and etc.
2. Books
- The books that we found are about entrepreneur and entrepreneurship from library.
3. Online
Newsletter.
- The sources from online newsletter is about our chosen figure, SM Faisal b
Nasimuddin. For example, Utusan Online.
Task 1.
A)
There are 9 entrepreneurial traits that
highly needed and applied to operate the business by the entrepreneurs.
1.0 Integrity and reliability
Integrity is the quality of being honest and
having strong moral principle and moral uprightness. It is generally a personal
choice to uphold oneself to consistently moral and ethical standard. In ethic, integrity
is regarded by many people as the honesty and truthfulness or accuracy of one’s
actions. Integrity can stand in opposition to hypocrisy. In that judging with
the standards of integrity involves regarding internal consistency as a virtue,
and suggests that parties holding within themselves apparently conflicting
values should account for the discrepancy or alter their beliefs (Wikipedia,
2015).
The word integrity envolved from the Latin
adjective integer, meaning whole or complete. In this context, integrity is the
inner sense of “wholeness” deriving from
qualities such as honesty and consistency of character. As such, one may judge
that others “have integrity” to the extent that they act according to the values,
beliefs and principles they claim to hold (Wikipedia, 2015).
A value system’s abstraction dept and range
of applicable interaction may also function as significant factors in
identifying integrity due to their congruence or lack of congruence with
observation. A value system may evolve in a while. While retaining integrity if
those whole espouse the values account
for and resolve inconsistencies. While meaning of reliability is the
quality of being realible, dependable, or trustworthy. The quality of measurement
indicating the degree to which the measure is consistent, that is repeated,
measurements would give the same result (Wikipedia, 2015).
Example of entrepreneurs have its integrity
and reliability is Shahril and Shahriman Shamsuddin. They are brothers who manage the company of gas and petroleum
SapuraKencana. Their company has grow rapidly because they are a person of
integrity in manage their company. This can be proved where Shahril has made a
statement that the company be great because it does work correctly and with
integrity (Tee Lin Say & Xiandria Ooi, 2013).
The company success is also due to
relationships with other companies. SapuraKencana’s company made many
relationships with other companies inside and outside the country. This is
because many companies believe the ability of the company as a director very
integrity.
2.0 Initiative
Initiative is all about taking charge. An initiative is the first in a series actions. Initiative can also means a personal quality that shows a willingness to get things done and take responsibility. Besides that, initiative is an invidual’s actions that begins a process, often done without direct managerial influence. For example, an employee might take the initiative to come up with a new product or service that the company could offer (Business Dictionary, 2015).
Examples entrepreneurs who has this trait is Datuk Aliff Syukri. He is a successful entrepreneur who is the founder of beauty product brand D’herb Beauty. He has taken various initiatives to ensure the success of its business. For example during initial start a business, he only vend these products from house to house, and from office to office only. After that, using his own capital had rented a stall for selling their products (Siti Nur Umirah Ideris, 2014).
After that, he take the initiative to expand her business by creating its own brand products and he has managed to market their products across the country when it has been doing various initiatives , including his once surrounded the country to introduce products. Because it is like taking various initiatives to forge ahead in his business but today he has managed to become a successful entrepreneur and famous at our country.
3.0 Versatility
Versatility is literally a God’s gift for a
fortune human. It is obviously possessing the numerous of talents and abilities
and able to perform and doing things competently. By having a contrastive
skills and qualities, versatility helps people on how to adapt in different
situations upon you. This trait is actually a bonus to mankind as it will helps
them to have a productive life.
An entrepreneur that well qualified with the
trait of versatility is Faiza Bawumi Sayed Ahmad. She gained a precious
experience during worked as a cashier at her father’s store and that’s
encourage her to be more concern and serious as a dealer in the business field.
When she came to Malaysia in 1984 she did stitch embroidery, sold the various
of kitchen items, and produced cury powder under the brand of Bunga Raya and
distribute them in stores. By having her own shop, she began to learn to
recognize the different types of rice. Until eventually Faiza Bawumi Sayed
Ahmad managed to become a Managing Director Faiza Sdn. Bhd who is a successful
and well known woman entrepreneur (Aneysa, 2011).
4.0 Decisive
According to Collin English Dictionary (2015)
Decisive is like having a power or quality of deciding, putting an end to
controversy, crucial or most important. The decisive trait is characterized or
by or displaying no or little hesitation, resolute and determined. A leader of
a business is typically the person charged with making organizational decisions
or take quick action when called for can sometimes hurt your business more than
making a miscalculated or bad decision. This can improve by decision-making
capabilities by setting specific parameters for making important judgement
calls.
A decisive person shows the ability to make
decisions quickly but effectively. An Entrepreneur needs to be decisive to be a
good leader. Uncertainty in any organization is a killer. When an Entrepreneur
takes too long to make a decision - either due to lack of knowledge or fear of
making the wrong one, it creates a period of anxiety in the employees. It is
often better to learn to say "yes" or "no" more often than
"maybe." Your employees will respect you for making quick decisions
even though you might be wrong sometimes. Procrastination is not an admirable
virtue for great leaders.
Being
decisive does not mean being impulsive or basing decisions on your gut feel.
You need to consider all pertinent facts in arriving at the decision, but do
not over-analyze and delay unnecessarily. Entrepreneurs need to lead by
example. Being decisive themselves will instill the same level of rapid
response in the rest of the organization.
The example of entrepreneur that have this
side of trait is Nikki Kaufman. She is the founder and CEO of Normal which is a
company that creates made-to-order ear buds via 3D printing. Normal’s business
model makes it easy for custom-headphone-loving shoppers. For $199, customers
can download the Normal app, take photos of each of their ears, then send those
photos to corporate headquarters. From there, Normal works its magic via 3D
printing, then overnights each pair of specialized earphones. Customers usually
receive their product within 48 hours of placing an order.
It is
even simpler for local New York City shoppers. They can just bop into Normal’s
physical location, place an order and watch their earphones being made right in
front of them. Kaufman herself makes a point of walking the retail store floor
an hour a day to observe customers and generate new ideas (Katie Morell, 2014).
The transparent design of the office and
store was entirely intentional. Kaufman says having the retail team in the same
space as the production and management teams fosters an organic fluidity of
ideas. It also benefits customers; in-store shoppers can see their ear buds
being manufactured in 3-D printers and assembled behind a glass wall in the
rear of the store.
Kaufman knows how to turn ideas into
products. When an idea comes up, she encourages her team to test it, make a
swift decision and then move forward. It keeps the iteration process flowing.
“We learn from it, we change, we will iterate,” she says. Kaufman do not like
to just wait around without doing anything. She will make decision right away
if there are good ideas. From this situation, we can conclude that she is
really decisive person. Being decisive doesn’t mean that decision always right,
but at least we tried and doing our best for it. Even though, we failed, we can
learn from it and make improvements (Catherine Clifford, 2014).
5.0 Time Competence
According
Kamus Dewan punctuality is an agreement (oral or written) to carry out or to
give something. In short we can say that timeliness is a treatment that
characterizes an individual always doing something responsibilities or duties
in accordance with a predetermined time or agreed orally or in written (Lanting
anak rajam, 2010).
Thus, timely can also be characterized as an act or behaviour which include keeping promise, manage time, use time and the timetable in the planning of daily activities and then act with effective (Lanting anak rajam, 2010). First, the characteristics of punctual based on the point that we always promise with a person, group, society, organization and so on.
Manage time are factor most important in characterized time competence because good manage time will be a good person directly. After that, right manage time get discipline person or individual in work and need time quality of daily will be more systematic (Lanting anak rajam, 2010).
For example YBhg. Dato ' Hj Ameer Ali Bin Mydin is the Managing Director of Mydin Mohamed Holdings Bhd.Transformers build business because of the nature of firmness and nature -conscious times either with co- workers or family. He very strict in time competence while work or spend time for family. He will separate time for working and private business (According Hasbullah Ishak, 2013).
Dato' Hj Ameer Ali described this success with leadership characteristics such as punctuality, discipline, simplicity and so on. “If you arrive on time you pass by!” This motto has been practiced among workers and their families (According Hasbullah Ishak, 2013).
As you can see, Dato’ Hj Ameer Ali also practice time competence to workers for manage time and keeping promise to customer or client. Not easy for success if there is no discipline, responsible, commitment and so on in implement tasks. As a conclusion time competence are moral values or one of traits to entrepreneur for moved (Hasbullah Ishak, 2013).
6.0 Perceptiveness
A person
who want to become an entrepreneur, they need to have some characteristics in
themself. One of the traits or characteristic that should have in entrepreneur
is perceptiveness. Perceptiveness is define as someone who is perceptive
notices things quickly and understands situations. Besides that, perceive also
means "to see". According to Vocabulary (2015) perceptive is a word
to describe someone who is good at seeing. Furthermore, perceptive is derived
from the Latin word percipere which means "to obtain or gather". A
perceptive person is good at gathering information and using her senses to take
in the world. In this case, if you are upset but trying to hide it, a
perceptive person is the one who will notice.
The more
perceptive person is identified as a leader. Entrepreneur is a leader who are
responsible to lead and manage their operation. As a leaders, they should not
afraid of change. They surround themselves with visionary personnel. In
addition, they enable and empower others. Besides that, their strength is the
ability to align resources, create transparency through performance metrics and
ability to move outside of their technical areas to solve problems. A leader
need to see things from 30K feet. They cannot afford to direct and control
others to do the work. However, they identify experts and turn over the work to
experts. Entrepreneur are perceptive leader and understand outsourcing only
works if the outsourced service is doing things differently and more
efficiently.
Mark
Zuckerberg is one of the greatest product managers in history. He sees virtual
reality as a new communication platform where truly present people can share
unbounded spaces and experiences. Mark Zuckerberg is co-founder and CEO of the
social-networking website Facebook, as well as one of the world's youngest
billionaires. He is best known as one of five co-founders of the social
networking website Facebook. He knows needs of communication in people life
especially when one of our family member stay far away from the family. In that
case, he create a new communication style that more interesting called
‘Facebook’.
There are
several advantages of facebook, such as the website allows us to share with
others what you desire to share, ask public opinion, ask question and we can
share our pictures, videos and what we have been up to with our friends and
family. Next, Facebook is a social networking website but you can use it to
chat with your friends too. Furthermore, through Facebook Ads and Fans page you
can advertise your business. Besides that, facebook provides tons of gaming and
other applications. Last but not least, by using Facebook you can find your old
friends and colleagues whom you have lost contact and connect with them online
again. There are many others benefits of facebook and the important thing Mark
Zuckerberg one of the entrepreneur that help the people with his intelligent
ideas to make new communication way for whom are far away that would like to
share their moment with others.
7.0 Ability to learn from mistake
Everyone makes mistakes in life, whether conscious or not because all starts from ignorance, error and lack of experience. But often with time and learn from the mistakes that have been made and correct them and not repeat the mistakes again. (Belle Beth, 2013).
One of the great things about our focus and how we get to get success especially entrepreneurship to help other people learn from our mistake and get improve of experience in business or anything so they do not make mistake same again and again. We all thinking everyone must have experience failed in life for move on and focus to achievement in own life (Belle Beth, 2013).
We love learning from others as well, and since we got so much out of advice from other people. Each people must have experience life for achieve what do want in your life and then they will share experience so they do not same mistake and until they found alternative for successful with learned from experience other people.
(Belle Beth, 2013).
This time, we wanted to learn about the darkest moments of successful. Perhaps, as an entrepreneur need more support and advice from other people assume as success in your business or life ad also famous entrepreneurs and what heir lesson has been (Belle Beth, 2013).
For example, Saiful Hizam a honey bee breeders. Originally, Saiful Hizam ever blazing in swiftlet farming. However, he did not have much knowledge about the animal. Therefore, after thinking he had decided to breed honeybees. Before that, he makes comparative between market or demand swiftlet with honey, whichever is higher and the capital necessary to distinguish between breed the bird and bee honey. Then, he learned how to breed honey bees. Now, income him RM8000 per month through 5 boxes inhabited by 70,000 bees each box (Arif Kamaluddin, 2013).
Saiful Nizam also learned from darkest because wrong make decision in swiftlet farming. But he no give up, he got support from family and also he learned from mistake and make decision for learn bread honey bee until he success in your life (Arif Kamaluddin, 2013).
8.0 Ethical Consciousness
Ethics
is a belief or perception on something whether right or wrong and good or bad
while ethical literally means have or hold on to ethics (Erni Ritonga, 2010).
The definition of consciousness is the sensitivity of the subject, event,
objects, and also in response to treatment effect (Luthfi Shariffuddin, 2007).
So as a culmination, ethical consciousness clearly means the awareness of being
ethical is essential for human wherever they stand as each of the ethics such
as honest, trustworthy will lead them for a good life.
An entrepreneur that suit with the
trait of ethical consciousness is Tuan Haji Mohd. Tamim. He produced Tamim’s
soy sauce with his own recipe For example of ethical consciousness, although he
produced the soy sauces in a small quantity at the earlier but he was really
concern and does not overlooked about the hygiene, quality and taste of the
sauce. Plus the process of selecting and mixing ingredients such as soybeans,
wheat flour and the like done carefully and conscientiously to ensure a
guaranteed quality quality of soy sauce (Haizal Ramdzan, 2008)
9.0 Foresight
Foresight is the ability to predict what will
happen or be needed in the future. This means an entrepreneur will have an
advantage if they have this traits in themselves. The entrepreneur must have a
good foresight to know about future business. In other words, they well
visualize the likely changes to take place in market, consumer attitude and
taste, technological development and etc and take necessary and timely actions
accordingly. This is because they will be able to see a lot of things like new
products and risks that might happen in the future. Talking about risks, the foresight
entrepreneur are already prepared to handle those risks. If they have a
foresight in them, they will manage all the resources well and dare to take
risks. For example, they have a foresight when they invest the money wisely.
Besides that, they also brave to face unexpected challenges (Wikipedia, 2015)
According to DK Sinha (2015) the example of
entrepreneur that have this foresight side is Nagavara Ramarao Narayana Murthy.
He is popularly known as N.R Narayana Murthy. He is an Indian IT industrialist and
the co-founder of Infosys, a multinational corporation providing business
consulting, technology, engineering, and outsourcing services. Murthy studied
electrical engineering at the National Institute of Engineering, University of
Mysore, and M. Tech at the Indian Institute of Technology Kanpur.
Nagavara
Ramarao Narayana Murthy, presents an excellent example of business foresight.
He pursued a career in computer science when there were not too many jobs in
this field. The Indian industry/ business was very much into mortar-and-bricks
business and had just about started appreciating the role of computers.
Before starting Infosys, Murthy worked with
Indian Institute of Management Ahmedabad as chief systems programmer and Patni
Computer Systems in Pune (Maharashtra). He started Infosys in 1981 and served
as its CEO from 1981 to 2002 and as chairman from 2002 to 2011. In 2011, he
stepped down from the board and became Chairman Emeritus. On 1 June 2013,
Murthy was appointed as Additional Director and Executive Chairman of the board
for a period of five years.
Murthy has been listed among the 12 greatest
entrepreneurs of our time by Fortune magazine. He has been described as Father
of Indian IT sector by Time magazine due to his contribution to outsourcing in
India. Murthy has also been honoured with the Padma Vibhushan and Padma Shri
awards.
B) Describing a successful entrepreneur, SM Faisal b. Nasimuddin and how the traits assists him to be successful in his venture.
Biography
·
Datuk Wira SM
Faisal Bin Tan Sri Nasimuddin
·
10 October 1979
Wife
·
Datin Wira Emelia
Hanafi
Childrens
·
SM Fawwaz Amin
Bin SM Faisal ( 7 years old )
·
SM Faiz
Nasimuddin Bin SM Faisal (3 years old )
·
SM Farhan Kamal
Bin SM Faisal (1 years old )
Education
|
|
Ø Marrymount College located in Palos Verdes,
California in United States from 1997-2000.
Ø University Richmond, Virginia in the United
States from 2000-2003.
Ø Harvard Business School is the school of Harvard
University in Boston, Massachusetts United States.
Experience
ü Founder, Owner & Group Managing Director
Eftra Holding Sdn Bhd.(2009)
-involves in property Development, Construction,
Building material supplies, Project Management Consultancy, Media &
Network Infrastucture solutions.
ü Group Joint Executive Chairman and CEO Naza Group
of Companies.(2008)
-involves in Automotive, Properties, FMCG,
Financial Servives, Trading, Agriculture, F&B and Defense
ü Group Executive Vice President of Operations Naza
Group of Companies, (2006-2008)
ü Group Marketing Director Naza Group of Companies
(2004-2006)
ü Export Manager Naza Group Of Companies
(2003-2004)
Achievement
|
|
The Most
Promising Young Man 2006 by Malaysian Tatler.
Masterclass
Emerging CEO of the year / Leardership Award Automotive 2009 by KL Malay
Chamber of Commerce
Young
Entrepreneur of the Year 2010 by Asia Pacific Entrepreneurship Awards.
Emerging CEO 2010
by National Chamber of Commerce and Industry Malaysia ( NCCIM )
The Brands
Laureate Tun Dr Mahathir SMEs Man of the year 2010.
Business
Leadership Award 2011 by Middle East Business Leader’s Summit ( MEBLSA )
“Jewel of Muslim World Award” 2011 by
Islamic Chamber of Commerce, Kuala Lumpur the OIC Trade Chamber. |
|
BACKGROUND DATUK WIRA SM FAISAL IN NAZA WORLD.
Datuk
Wira Haji SM Faisal Bin Tan Sri SM Nasimuddin. He is the eldest of five
siblings. SM Faisal also an executive officer and group Co-Chief Executive
Officer (CEO) of the Naza Group. Datuk Wira SM Faisal has a lot of experience
in the automotive and mentor guidance of his father Tan Sri Nasimuddin teach
many in the business world to take over and develop the business empire Naza
(Nurul Nadiah, 2015).
In
a very young age he has a lot of knowledge in the business world as early as
age 17. During the holidays or break semester, he helped his father and studied
at Naza Motor Trading Company. He took this opportunity to strengthen their
knowledge in the business world for the future. Besides that, SM Faisal not
only knowledge directly from his father's even a chance he could be as a coach
in one of the largest car company in America that is Chevrolet (Nurul Nadiah,
2015).
At
age 20, SM Faisal has played a very important role in developing the franchise
business by Naza brand in the business Naza-Brabus motor Sdn. In early 2009,
Datuk SM Faisal has been given recognition in the business community. The Kuala
Lumpur Malay Chamber of Commerce has given awards Masterclass Emerging CEO of
the Year (Nurul Nadiah, 2015).
In
2010, SM Faisal has carved his name and is another success for Naza when he
signed an agreement with the United States Chorevlet brand famous around the
world. On January 17, 2010, he received the title "Datuk" namely
Datuk Setia Diraja Kedah. The awards celebrate the 82nd of the Sultan of Kedah.
Datuk SM Faisal towards this award to the late Tan Sri Nasimuddin and all
employees of the group Naza World (Nurul Nadiah, 2015).
Datuk
Wira SM Faisal was one of the youngest Malaysians accepted by Harvard Business
School for program management. In addition, in October 2010, he was appointed
to the Chilton Global Initiative (CGI), which was held in New York.
Next, SM Faisal also a young
Malaysians to receive the award "DATUK WIRA" by the Governor of
Malacca. Next, SM Faisal 15 years in the automotive business world have brought
diverse business portfolio and has brought the emergence of a variety of
business not only in the automotive industry or management (Nurul Nadiah,
2015).
1)
Ability to learn from mistakes
Every
successful person must have discipline and attitude or distinctive character to
succeed and move with confidence. Therefore, successful entrepreneur are not
easily deterred and recover from failure and has a mission and vision to
achieve especially in an organization. However, there is definitely a success
despite the challenges and mistakes made both large and small (Belle Beth,
2013)
According
Nurul Nadiah (2015) for example Datuk SM Faisal successful young entrepreneurs
in the field of automobile took over from his father is Tan Sri SM Nasimuddin.
SM Faisal taught the teens listing on stage again. Moreover, he continued his
studies at the United States during semester breaks SM Faisal helped his father
in the office to find and take the experience as much as possible in this area
aims to strengthen the skills and knowledge of the automobile trade and so on
for a brighter future. SM Faisal also been given the opportunity to coach at
one of the largest car companies, General Motors States of America in the world.
According Datuk Wira SM Faisal said in NazaWorld :
“cars and automotive have always been my
determination. To be successful in the automotive industry or even in other
industries, we need to be optimistic, focus, and passionate in order to achieve
our objectives. There will always be constant challenge and opportunity in the
world of business, but it all depends on how we come these barriers, or learnt
from the past and continue to climb the success ladder. Aspiration and failure
are both important in order to move forward. With a strong will you succeed, to
give the company further, increase profitability, improve and enhance workforce
and company’s efficiency, effort, dedication and passion is key to be success
and if we are sincere, work hard and truly belief in our dream, this will be
the formula to success.” (Nazaworld 2015)
As
a conclusion, making mistakes and correcting back so better is an effort to go
ahead and it is also a learning process to succeed. Failed once does not mean
you are not forever. In fact it can motivate a person to rise from failure and
mistakes travelled so he would not repeat again.
2) Integrity
and Reliability
Datuk Wira SM Faisal Tan Sri
SM Nasimuddin is an integrity and reliability person which means that he will
done his duties with honesty and will not defame either his name or his family
name. Integrity is a quality of being honest and strong about what you believe
to be right. Meanwhile, reliability is someone or something that is reliable
can be trusted or depended on.
After his studies, he took
the opportunity to engage in his father business. It aims are to strengthen his
knowledge in science and commerce equip itself with valuable experience for the
future. It is evident, at a very young age he has been given the trust and
plays an important role in obtaining the franchise for a famous brand brabus
through Naza-Brabus Motor Sdn Bhd. In addition, as a result he managed to
negotiate in order to have exclusive rights to import and distribute the brand
Ferrari and Maserati for the Malaysian market. Besides that, he also received
various awards result from the contributions such as Annual Young Entrepreneur
that have been given by the Entrepreneur Asia Pacific and many more.
Furthermore, his experience in the automotive industry also brought the
emergence of new business. This shows that he is a integrity and reliability
person of the legacy of his father's business Tan Sri SM Nasimuddin growing.
Last but
not least, Datuk Wira SM Faisal Tan Sri SM Nasimuddin had a dream want to
continue to revolutionize the business done in Malaysia. Next, change the NAZA
to the preferred choice in providing products and services in people's
lifestyles. In this case, it can make the product as the one brand that is
recognized internationally (Nurul Nadiah, 2015)
3)
Ethical
consciousness
One
of the trait that exist in Datuk Wira SM Faisal Nasimuddin is ethical
consciousness. There are so many ethics that we all know such as honest,
punctual, and responsible and so on. An ethical consciousness that can be
discovered in Datuk Wira SM Faisal is responsible. He would perform the best of
him to everyone especially 2010)his workers.
For example, being the boss to 4000 staffs,
this visionary entrepreneur mindful of its responsibilities because he realize
that each of their workers have their own families and comitments that need to
be managed. He said,
“So
my job is to make sure my employees are provided a conducive environment”
“I
want to promote Naza Group as an employer that is always an option. Plus I want
their children will also keep the desire to join us in the future.“ (Ariffuddin
Ishak, 2010)
4)
Foresight
Entrepreneurs usually have a lot of traits in
themselves. For example, foresight. Foresight is the ability to predict or plan
for the future. The entrepreneurs must have practiced this traits before
handling their own business because a carefully planning that will make sure
the products have a probability to high profit needs an entrepreneur to think
beyond and creative.
This is one of the trait that lives in Datuk
Wira Hj SM Faisal Tan Sri Nasimuddin. This is because he realised earlier on
that he had big shoes to fill. His late father was after all the late Tan Sri
Nasimuddin SM Amin, who founded one of the country’s biggest conglomerate which
is the NAZA Group of Companies.
Being the eldest, Datuk Wira Hj SM Faisal
knew that he was going to need more than luck on his side when he finally took
over helms of his father’s company. He started learning the ropes of business
early on beginning with the simplest tasks like washing cars. Slowly, he began
to learn and understand more of the business as he assisted around his father’s
office, manning the phones, filling the paperwork and making copies. Knowing
that he was going to need to take the company on a greater expansion route, he
completed a double degree in Marketing from Richmond University (UK) and in
International Business from Open University (UK/ America)
5) Initiative
Datuk Wira SM Faisal is an entrepreneur who is the initiative in developing business empire inherited from his late father Tan Sri SM Nasimuddin CEO the Naza Group Company. After his father died, he took over the reins of his father's business into the company's CEO Naza up today. He has taken various initiatives to ensure the success of its business and to ensure the company continues to make a name throughout the country including at the international level (Rabiatul Adawiyah Koh Abdullah, 2013).
Among the initiatives that have been taken by him to advance his business is that he has made the negotiations in order to have exclusive rights to import and distribute the brand Ferrari and Maserati for the Malaysian market and he has been successful in these negotiations. Initiatives undertaken by him in the business cause he has received numerous awards such as ‘Masterclass Emerging CEO of the Year’ and ‘Business Leadership Award for the Year in the Automotive Sector’ at 2009 from The KL Malay Chamber of Commerce (Rabiatul Adawiyah Koh Abdullah, 2013).
Besided that, Datuk Wira SM Faisal continues to make various other initiatives include his signed agreement with the Chevrolet brand in the United States and the company is a famous all over the world in 2010. The signing of the agreement has carved a name for the company's NAZA. He also intends to continue to revolutionize the way business is done in malaysia. He aims to change the NAZA to the preferred choice in providing products and services for all citizens lifestyle Malaysia and so on. By doing so, it can make the product as one of the NAZA brand internationally recognized (Rabiatul Adawiyah Koh Abdullah, 2013).
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